Smart Migration
URL Mapper
Never lose your indexing momentum. Input your old website legacy URLs and your new staging URLs. Our forensic matching algorithm calculates entity similarity and maps 301 paths automatically.
Uses N-gram path similarity logic to predict the correct 301 destinations.
Why Replatforming Destroys 90% of Websites
Building a new website is inherently destructive to organic visibility if handled by a standard design agency. Years of accumulated PageRank and authority are tied to specific URL nodes. If those nodes disappear, your traffic vanishes instantly.
The Rule of 1-to-1 Parity
When migrating, you cannot just redirect everything to the homepage. This is called a "Soft 404," and Google will nullify the link equity passed from those old pages. Every single legacy URL must be mapped to a page holding equivalent topical matter.
Our algorithm checks for entity and keyword overlap between old slugs and new slugs, prioritizing relevant categorical alignment. If `old-website.com/services/car-insurance` is mapped to `new-website.com/auto-coverage`, the 301 permanent redirect will successfully transfer 95% of the earned authority to the new infrastructure.
Redirect Chains & Latency Traps
One of the most common catastrophic mistakes during CMS migrations (e.g., WordPress to Next.js or Shopify) is creating redirect chains. `legacy-page.html -> old-page/ -> new-page/`. Every hop strips roughly 5% of PageRank and significantly exhausts the Googlebot crawl budget.
This tool maps directly from Origin A to Target B. By exporting this CSV and parsing it directly into Nginx configurations or your Next.js `next.config.ts`, you enforce strict, single-hop redirects that preserve your entire history of domain value.
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