Map every customer touchpoint
We map complete user journeys from first click to final conversion, identifying every friction point that's costing you customers.
Map My User Journey
The Tumble Journey Framework
How we decode your customer's experience.
Data Collection
Analytics, heatmaps, session recordings, and user interviews to understand real behaviour.
Journey Mapping
Visual maps of every touchpoint, emotion, and decision point in the customer experience.
Friction Audit
Identifying every point where users get confused, frustrated, or abandon their journey.
Optimisation Plan
Prioritised recommendations to eliminate friction and guide more users to conversion.
Journey Services
Journey Maps
Complete visual maps of your customer's experience across all channels.
Behavioural Analytics
Deep-dive analysis of how users actually interact with your site.
User Research
Interviews and surveys that reveal the "why" behind user behaviour.
Understand your customers
Get Journey Audit →Frequently asked questions
A visual representation of every step a user takes when interacting with your brand — from first awareness through to purchase and beyond.
We combine analytics data, heatmaps, session recordings, user interviews, and customer surveys to build an accurate picture of real behaviour.
By identifying exactly where users get confused, frustrated, or drop off, we can make targeted improvements that remove friction and increase conversions.